RUBBERNECKING!

Casting International makes the particular special genre 'edutainment'.
Edutainment is education and entertainment at the same time
We have given this genre the name of 'Rubbernecking' narratives.

Rubbernecking is a flexible head-movement of the spectator when seeing our film:

1. First, the neck goes forwards by curiosity and surprise: …Huh?, what is this?...
2. Then the Viewer becomes as were ‘’hypnotized’’ by thrilling and/or humor entertainment:
    the viewers’ mind identifies itself with the shown film-storytelling.
3. The third movement let the neck goes backwards, the viewer comes in a contemplation mood: …What should I think of this?...

All film stories of Casting International with the Rubber-necking story-telling and the problem-solving filmshooting applied, transform certain negative inner images of consumers into positivity.
This is to achieve by using a view.

The transformation does not happen by means of propaganda or an imposed brain-washing, but because it is the consumers’ own contemplation that leads to a personal conviction.

By this method, our movies build, maintain, and enforce imago’s where advertisers and sponsors express themselves in a positive way by the combination of commercial profiling and ethics.

An example: 'Rubbernecking Immaterial Commercials':

This is an original-new TV-commercial format.
During short entertainment movies, advertisements of material goods are presented in tandem with a concept of awareness.
Made with budget: the audience will like it.

Advisors too!

This is a short summary.
For more information, such as how this view/philosophy is realized optimally in the film product, please contact Casting International by using the button below