Distribution channels

INTRODUCTION

The Audio-Visual products made by Casting International are traded through numerous markets;
our associated business model has 4 ingredients:

1. Advertisers & sponsors
   We are a media-content ad provider, a marketing tool for companies by product-& inscript-placements in our programs;
2. Sale of © rights & licensing of formats and programs to other (inter)national media channels.
3. Sales of subscriptions
4. First moving AV-production company for clients such as UN-agencies, I.O.'s, companies, and N.G.O's to provide knowledge sharing by video clips Search&Find-engines;

This page expands on part 2: selling © rights & licenses of products to distribution channels.

FOREWORD about TACTICAL MARKETING

For a general introductory page about the tactical market/distributions: CLICK HERE.

Tactical market activities are the responsibility of Casting International Ltd., in forms of qualitative market researches about the degree of audience identification during displaying Casting International-products.

METHODS OF PRODUCT DISTRIBUTIONS

Distributions are the main component of the tactical marketing (that also includes: PR, promotion and market researches).

Distributions of the products/services of Casting International are going through maturity-procedures.
The power of this is: creaming-of the markets, repetitions through several streamers* per target, followed by ''eternal'' availability via internet TV (at all times readily available if the consumer requests for it).

• Concrete example of a ''forever'' available education on RECO-TV (1^st RTPK-channel):
  A subscriber types ''terrorism'' and ''soccer'' in the Search&Find-engine;
  He/she then gets presented 2 tags: 2 (visualized) scenes from "Two opposing motives to visit Uganda";

1. Scene 2.9: Somalia, day, int. / ext. mosque: The brainwasher
   Nancy (voice-over):
   After the conquest of Mogadishu in 2007, Khalaf became head of the Department of
   Education and ‘senior leader’ of Al Shabaab’s militant youth section.
   You understand what a fundamental brainwashing the adolescent Fuad had to endure.
   Brainwashing reflects a view that is contrary to
   
   Article 1: The Universal Human right to EQUALITY.
   

   All Human beings are born free and equal in dignity and rights.
   They are endowed with reason and conscience, and
   behave towards one another in a spirit of brotherhood.



2. Scene 8.2:   Kampala evening, int. Ethiopian restaurant: inshallah!
   Nancy (voice-over):
   Being pushed and tripping, he falls onto the empty barstool next to Florenca.
   This happened with such force that he knocked over her cofffee.
   The coffee spills onto Florenca.
   Florenca looks at Fuad shocked, Fuad looks angrily at Florenca.
   Fuad shouting at Florenca gives her the blame because she is a woman.
   Florenca looks in amazement at Fuad.
   She says that it was he who fell, not her, and she asks him if he would like a cup of coffee.…
   Florenca’s gentleness touches him, he blinks briefly with his eyes.
   Fuad (aggressive);  You’re going to die!...
   Florenca:                Everyone dies, but in the meantime we try to help each other, right?
   Fuad:                      It is God‘s wil that everyone here following this despicable football, shall die…
   
   Article 13 4th Geneva Convention: Protection of the Civilian Population:
   Citizens must be protected against military operations.
   

   They may not be attacked or threatened.
   This protection does not apply if they participate in the hostilities.

   Florenca looks at him in surprise.
   Florenca:                But football brings people together and makes people become friends!
                                   It unites us…
   Of course you can then get deeper, eg. about ‘’terrorism culture’’; type these words in: and you will get:


3. Scene 14.1 Day, exterior in front of the carcass: The next day
   Nancy (voice-over):
   She has returned to the spot where the great grief started.
   In front of the burnt out carcass of what was once a bar/restaurant, the restoration of nature and culture is already taking place.
   Life goes on again: 2 boys are playing football.
   
   Article 16 Geneva Convention: PROTECTION OF CULTURAL GOODS.
   

   It is prohibited to attack cultural goods of people or use it militarily.

   Nancy (voice-over):
   A fundamentalist terrorist recognizes no other culture but his own….

To all viewers these RECO-programs are already known on beforehand as total film story, spread as total TV-program on various other distribution channels in entertainment form.
Advertisers and sponsors have ''eternal'' advertising for viewers; also the subscribers see advertising, but less predominant in the tag-pictures of the Search&Find-engine on the 1st RTPK internet TV-kanaal database.

THE DISTRIBUTION PYRAMID:

Detailed explanation of the distribution pyramid:

After the production realization, first a movie goes via clientcasting (top in the pyramid); followed by narrowcasting through the closed channels (e.g. abonneeTV) (upper horizontal indent in the pyramid).
These kind of channels have relatively less viewers, but a financially richer audience that pay for the scoop.
Then the product drops during the time lower in the organogram, to channels with more public, = more and more basis-support in the pyramid.
Eventually the product arrives at the base, the online RTPK channels, where many public get free education on an entertainment way by interactive broadcasting.

By the layering and by the swings of more or less-/ rich-/ poor- or no advertising versions, all these repetitions on the different media makes it possible to see a film more times, not boring.

When a RECO is released, it takes max. 2 years before it is "eternal" on RECO-TV.

Products from the format IR (channel 2) have less distribution channels in their organogram; the running time is max. 1 year, and they also end up ''forever'' on IR-TV.

The power of the pyramid distribution system is the repetitions of the educations and the commercial expressions, because each channel has a 'special' version with no advertising, or poor advertisements*, or more or less advertising, or full of advertising variants.

These are the four main advertising tactics:

1. No advertising (e.g. subscriber TV / closed channels);
2. Advertising-poor (e.g. open TV channels including all the rules of the Commission for the Media);
3. More or less advertisements;
4. Advertising full (eg. RECO-TV and IR-TV).

The commercial-expressions follow the story, and so the volume of advertisements are depending of the storytelling’s.

TidBITS ABOUT TACTICAL MARKETING

Despite that there is money, knowledge and enthusiasm to the basic cause of suffering in the outside World*, to fight poverty, there is a lack of state of mind of the inner World*.
This means that there is an ignorance about giving direction to your life with awareness, instead of being lived by reactions on others / environment.
RECO (TV) and IR (TV) increase the knowledge about how the Human mind works, the teachings learn how to manage and control yourself (in freedom).

The developed key formulas of the tactical markets let stream* the film products on different types of distribution channels.
Each channel will pay its share of the total cost.

There are channels with many advertisements in the film/TV product (e.g. the cinemas that offer RECO's as commercial preprogram, or RECO-TV: channel 1 of RTPK).

There are also channels that have no advertising versions (closed-TV channels), or channels spreading poor advertising* versions (open TV channels).
Gadget-freebies* has different versions with exclusive advertising codes(depending of the customers).

There are different distribution levels: international, national and regional.
Criterion* in this tactical market is the product itself; not every product is suitable for each distribution channel.
Questions that need to be asked per project are:

• Where to distribute it firstly? (priority of language regions / continents).
• What are the subsequent phases? (which distribution channels are not functional).
• Is the business per phase that of sale or purchase? (how is the price development per area and per channel).

At the commercial discourse it is important to make best use of the channel, meaning that for example. broadcasting times & breaks, and announcements (PR), and the right to show the premiere are also part of the contract between 'the streamer' and Casting International.

Also business essentials like purchase and/or sales of the Audio-Visual products to other channels; and later on, the creation and trading of projectrights (e.g. T-shirts or stickers, etc) have their roles in the tactical marketing.

There is a priority order for multiple distribution channels.
The priority has to start firstly with a narrow (ie: a relatively small "ennobled", special) audience (for example, the customers of an advertiser) by premieres;
and then distribute it wider (by growing media-range drivers), and
eventually reach the 'wide and large public' as the "mass" target group.

For a detailed description of all 5 TV channels CLICK HERE.

Above is a summary.
For more information, for example, if you are interested in purchasing our feature films to broadcast on your own channel as one of the first, please contact Casting International by using the button below.