Target audience

 THE TARGET AUDIENCE(S)

The (Worldwide) target groups for the film products by the Holding So speak!... Ltd are:

• The general public (very many, very different people from all walks of populations that is interested in our film products)
• The consumers (very many, very different people from all walks of populations that have money to spend)
• The viewers (very many, very different people from all walks of populations that came in contact with our film- product, e.g. because they were channel surfing.
• The users (very many, very different people from all walks of populations who deliberately see (parts of) movies for entertainment by visiting the encyclopedias for educational self-knowledge).

These groups are all indirect money-related,

They take the products specially made for them by the Holding So speak!... Ltd.
These customers pay in principle not for the products.
Each product of the Holding So speak!... Ltd is made specifically for these target groups, designed to score as much as possible ratings.

• The quantity and quality of these target group(s) determines the price per product, to pay by the direct money-related customers of the Holding So speak!... Ltd.
  Moreover, thát price is differentiated because of multilingualism*, the various sales channel versions, and the pricelist diversity for tactical (distribution channels) markets and technical (advertisers* and sponsors*) markets.

A general description of the entire target group 'the indirect money-related' reads:
"Any man who is able to identify* to a greater or lesser extent with the shown Audio-Visual* images* during a storytelling and may have been aware* of this".

The target groups have the following needs:

• It should be fun (entertainment*),
• You need to be able on a quick and simple way to learn about your personal development and opinion-forming (education*), and
• It should cost nothing (financially free or easily accessible).

The most difficult to produce this content is the requirement that it must be brought on a simple way.
Simple explanations of the spiritual-philosophical difficult subject matters, preferably with pictures and no text, to make the education accessible for the public, without populism or dumbing down, requires the technique of ''simple mind'';
This is the mirror image of ''the more brains, the more pains'' for the film-director(s).

GENERAL DESCRIPTION OF THE TARGET GROUP:

The market of the audience / viewers:

This 'meeting of demand and supply' is an indirect financial market, but the main market of all.
For this market, the product* is made, the public / consumer / customer / viewer/user is King.
The goal is to reach them, depending on the format: by mass (broadcasting)/ specific (narrowcasting) / personally (clientcasting).
Each format / film project has its own descriptions of specified audiences to reach.

High viewing figures, are the criteria for success.
The other markets (strategic, tactical, technical, and logistics) are resources, with the importance of:

1. film realizations without these four markets cannot become created, and
2. they initiate the products by the provision of tactical problemshooting*.

High viewing figures are measured by independent authorities, contractors, and staffs within the Holding So speak!... Ltd.
The ratings for experienced appreciations by the public is the foundation for the entire marketing.
The tactical marketeer(s) within CISU Ltd have therefore the tasks of performing, managing and delegating* market researches and to do PR
Interpreting the results is done by the staff of Casting International .

'THE CONSUMER’S NEEDS HIERARCHY' ACCORDING TO MASLOW'S.

The psychologist Maslow proved that the consumer wants constantly satisfaction of needs.
That begins with basic needs (food, drink, shelter), and rises than in needs to matter (money) that offers security.
But more matter (money) offers not more safety!
Stronger: more leads to less (...).
Humans seek meaningfulness and aims to growth of awareness to self-realisation.
Luxury can, but happiness cannot be bought.
Below you will find a diagram showing how the Holding So speak! ... Ltd responsive on this:

# = see

The needs of a Human start at the bottom of the pyramid, and then goes up.
The formats of Casting International provide information, education and knowledge parallel ascending in the requested needs.

HOW TO REACH AS MANY PEOPLE AS POSSIBLE?

Purpose of the holding So speak! ... Ltd, a social enterprise, is to reach as many people as possible through:

1. various channels, and
2. by means of layering.

Ad. A. The various channels are visualized in the distribution pyramid of the tactical market.
During the distribution time, there is a good chance that the viewer will see (parts of the) the film story several times, because it goes through different media channels.

Ad. B. Stratification means that the stories are made on such a way that they can be consumed several times and the consumer sees, hears and feels (experiences) each time new elements.
This happens because there are many things at the same time be told through a strategic story line, a tactical story line, and a technology story line.

• In the strategic storyline the messages in the form of educational frameworks are presented, and
  it represent a separate symbolic storyline (e.g. a gag*, or special photo-visualizations*) in between.
  The tactical storyline gives, through an introduction and evaluation, separate stories in the beginning and at the end.
  The technical storyline is the basic story.

In addition, we use a mix of psychological* communication layers:
the receiver / consumer obtains on a conscious* level: the basic story; on a subconscious* level: spiritual knowledge*; and on a unconscious* level: entertainment emotion* tunes* and subliminal images.
The more times a consumer sees a product, the oriented information rise from unconscious to subconscious level, and the subconscious-oriented information to consciousness level.
Also these approaches of layering are new and original* in the Audio-Visual* industry.

The motivation of the consumer to take the product / service several times is initially by curiosity, which should be excited by the PR.
Afterwards, the high quality of entertainment* and education*, ensure that the viewer sees the new elements more aware* at every re-consumption.
The quality of the entertainment* is guaranteed by the original* / authentic storytelling, the Art-direction* and the film mirror philosophy*.

The quality of the education is guaranteed by the non-moralism*, the encyclopedia* (incl. the Search&Find-system on the internet by IR-TV and RECO-TV), and the spiritual* messages that each person* concerns.

To actually realize the above qualities, top-equipment is needed too, because not only the beautiful stories with their layering is of interest, but also the design (which will make the viewer experience the natural 2-dimension reality of a mirror*).
The combination of those two is the key to achieving high viewing figures.

THE 3 ESSENTIAL CUSTOMER-BENEFITS OF THE CONSUMER MARKET

(customers: users / consumers / the general public)

Exclusive Selling Point:

RATINGS FOR EXPERIENCED APPRECIATIONS

The viewers can be divided into different categories, making the determination of the target group of an AV-product becomes easier in the field of entertainment.
Some examples of these categories are:

Suggestion for imagination
A book leave space open for the individual imagination of the idea* within the identification process, while in a movie this idea is already filled in with images.
But the concept of suggestions by cinematographic film language excite and there is space for the idea in a different way.

• An example of this is a format determination of Aliëns Project, where is described
• how the suggestion of a rape is aroused, while not actually being displayed.
• (if it is a personal aggression lust of the offender(s); in case of a structural State matter (for example,
• as a weapon of ethnic cleansing, a war crime by a State) any suggestion is neutralized by actual
• display, incidentally, by post-production manipulated as the living comic book with the
• intention not to activate possible deep dark desires of the beast-in-the-man at some viewers).

Emotion theory
The emotion* theory has three principles:

• An emotion is always a response to a situation or an event;
• An emotion is not an inner state, but an energy process (energy in motion); and
• The emotion process exists in any case of a cognitive information process and an affective response.

So we can organize people, things and events using these cognitive categories.
Such a category contains a collection of distinctive features and objects.
With these objects and attributes one can quickly recognize and organize.
In the same way, also all kind of situations are recognizes and can be categorized.
All the information coming to the viewer is brought back to an understandable whole, on which can adequate responsed.

If one feels emotions that have nothing to do with the own local situation, it is named "mediated emotions*".

• For example, the viewer sees how a film character is treated unfairly:
  the entire emotion* process occurs, but one is not involved as a self in that situation.

But by the applied view, the viewer is now activated to do something themselves to the injustice!

For user of the encyclopedias there are usefulness criteria, different than ratings for experienced appreciations.
These are measured by market researches.

This is a summary.
For more information, for example because you want to help to realize the above, please contact us by using the button below.